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Popley Group launches Disney Fine Jewellery

May 21, 2008: Popley Group (India & U.A.E.) a 500 crore rupees company has joined with Disney Consumer Products, India to launch an exquisitely designed couture line of jewellery. This is a unique collaboration as Disney enters the fine jewellery segment for the first time with Popley Group in the country.

The jewellery is meticulously crafted to ensure best quality and is fabricated in platinum and gold with diamonds. This special collection is targeted at the age group of 25 years and above. The jewellery comprises of neckpieces, earrings and rings where in the designs are inspired by Disney stars including Mickey and friends, Winnie the Pooh and Disney princesses. This high-end limited edition couture line features 8 - 88 pieces across each segment. The diamonds will be certified by International Gemological Institute headquartered in Antwerp (Belgium) and the Plain Gold by the Bureau of Indian Standards (BIS).

Popley Group is the only retailer who has the Distribution and Product Development License in India for Disney fine jewelry. The brand is a combination of international expertise and retailed under the premium customer service of Popley Group. Having won major international design recognitionts from various International councils over the last 80 years, Popley's product development expertise is a benchmark in the country.

Rajiv Popley, Director, Popley Group said "Popley has been synonymous with international brand launches for the Indian and Middle East markets. With this launch, Popleys have forayed into one more innovative blend of emotions and fashion enwrapped with diamonds and platinum. Tapping into the special emotions that the Disney brand evokes and creating these precious works into gold and platinum has been an exciting and fun experience for our designers."

"The uniqueness of the collection is that the brand has its Identity in its visual appearance hence does not need an introduction, this is very uncommon to most International & Domestic Jewellery brands which do not display an Identity. The Disney collection also conveys a strong emotional connect hence blend into Jewelry aptly as a Gift proposition"

Roshni Bakshi, Director, Disney Consumer Products (India) said, "This limited edition jewellery range demonstrates the broad appeal of the Disney brand to consumers here in India. Together with Popley we are solidifying our position in the world of high fashion accessories".

Rhea Nasta, Jewellery designer & consultant, Popley Group has been personally involved with Disney Fine Jewellery for its product development & fabrication. She said "Every piece is exclusive, luxurious and revolves around a Disney theme. It has gone through rigorous quality checks through every stage of production till final certification. It will be sold across Disney Fine Jewellery counters with special product displays and packaging".

About Popley Group:
This Company was founded in February 1927 and later anchored by Mr. Laxman Popley. Popley Group showcase high-end luxury retail items that everything from branded jewellery, premium watches, and high-end communication devices to writing instruments and personal accessories; hence can be aptly called Ambassadors of Luxury. Popleys boast of Customer Service as its prime objective. Organizationally it is a professionally managed team with considerable investment in Research & Development along with IT backed by system management. One of the very few Indian Jewellery companies having grown their networks from India to Overseas potential markets & conquering international grounds with the equal vigor. Popleys retail ventures in the Middle East have been widely acclaimed & can be quoted as the Single Largest in the Gold Souk of Dubai.

About Disney Consumer Products:

Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, Disney Interactive Studios , bringing Disney content to the interactive gaming community, and disneyshopping.com , the company's official shopping portal. The Disney stores retail chain, which debuted in 1987, is owned and operated by unaffiliated third parties in North America and Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in Europe.

 



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