| Popley
Group launches Disney Fine Jewellery
May
21, 2008: Popley Group (India & U.A.E.) a 500 crore rupees company
has joined with Disney Consumer Products, India to launch an exquisitely
designed couture line of jewellery. This is a unique collaboration as
Disney enters the fine jewellery segment for the first time with Popley
Group in the country.
The
jewellery is meticulously crafted to ensure best quality and is fabricated
in platinum and gold with diamonds. This special collection is targeted
at the age group of 25 years and above. The jewellery comprises of neckpieces,
earrings and rings where in the designs are inspired by Disney stars including
Mickey and friends, Winnie the Pooh and Disney princesses. This
high-end limited edition couture line features 8 - 88 pieces across each
segment. The diamonds will be certified by International Gemological Institute
headquartered in Antwerp (Belgium) and the Plain Gold by the Bureau of
Indian Standards (BIS).
Popley
Group is the only retailer who has the Distribution and Product Development
License in India for Disney fine jewelry. The brand is a combination
of international expertise and retailed under the premium customer service
of Popley Group. Having won major international design recognitionts from
various International councils over the last 80 years, Popley's product
development expertise is a benchmark in the country.
Rajiv
Popley, Director, Popley Group said "Popley has been synonymous
with international brand launches for the Indian and Middle East markets.
With this launch, Popleys have forayed into one more innovative blend
of emotions and fashion enwrapped with diamonds and platinum. Tapping
into the special emotions that the Disney brand evokes and creating these
precious works into gold and platinum has been an exciting and fun experience
for our designers."
"The uniqueness of the collection is that the brand has its Identity
in its visual appearance hence does not need an introduction, this is
very uncommon to most International & Domestic Jewellery brands which
do not display an Identity. The Disney collection also conveys a strong
emotional connect hence blend into Jewelry aptly as a Gift proposition"
Roshni
Bakshi, Director, Disney Consumer Products (India) said, "This
limited edition jewellery range demonstrates the broad appeal of the Disney
brand to consumers here in India. Together with Popley we are solidifying
our position in the world of high fashion accessories".
Rhea
Nasta, Jewellery designer & consultant, Popley Group has been
personally involved with Disney Fine Jewellery for its product development
& fabrication. She said "Every piece is exclusive, luxurious
and revolves around a Disney theme. It has gone through rigorous quality
checks through every stage of production till final certification. It
will be sold across Disney Fine Jewellery counters with special product
displays and packaging".
About
Popley Group:
This Company was founded in February 1927 and later anchored by Mr. Laxman
Popley. Popley Group showcase high-end luxury retail items that everything
from branded jewellery, premium watches, and high-end communication devices
to writing instruments and personal accessories; hence can be aptly called
Ambassadors of Luxury. Popleys boast of Customer Service as its prime
objective. Organizationally it is a professionally managed team with considerable
investment in Research & Development along with IT backed by system
management. One of the very few Indian Jewellery companies having grown
their networks from India to Overseas potential markets & conquering
international grounds with the equal vigor. Popleys retail ventures in
the Middle East have been widely acclaimed & can be quoted as the
Single Largest in the Gold Souk of Dubai.
About
Disney Consumer Products:
Disney
Consumer Products and affiliates (DCP) is the business segment of The
Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise
ranging from apparel, toys, home décor and books and magazines
to interactive games, foods and beverages, stationery, electronics and
fine art. This is accomplished through DCP's various lines of business
which include: Disney Toys, Disney Apparel, Accessories & Footwear,
Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other
businesses involved in Disney's consumer products sales are Disney Publishing
Worldwide, the world's largest publisher of children's books and magazines,
Disney
Interactive Studios , bringing
Disney content to the interactive gaming community, and disneyshopping.com
, the company's official shopping portal. The Disney
stores retail chain, which debuted in 1987, is owned and operated by unaffiliated
third parties in North America and Japan under a license agreement with
The Walt Disney Company. Disney owns and operates the Disney Store chain
in Europe.
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